THE LABEL
Proudly designed and manufactured in Brisbane, Australia, Daronne Naturelle is a range of beautifully-crafted linen and cotton clothing created with the confident woman who knows and celebrates her own style firmly in mind.
The Daronne Naturelle woman doesn’t subscribe to fashion fads or trends; she dresses for real life, to look great but also be comfortable. She has things to do. She feels no need for trickery or excess but appreciates humour, unexpected whimsy and a touch of daring. She is defined by her inner confidence rather than the usual boundaries of age, shape and size.
With an emphasis on natural fibres, clean lines and unstructured silhouettes, the Daronne Naturelle range comes in muted tones – off-white, pistachio, charcoal – with pops of colour appearing in unexpected places to surprise and delight.
THE DESIGNER
The initial label Daronne was launched 35 years ago by designer Rosemary Williams, who wished to offer women clothing more ‘individualistic’ than ‘mass market’ in their appeal. The label was recognised for its high quality garments with an impeccable finish and the characteristic Daronne attention to detail and construction.
“You could pull a Daronne garment from ten years ago out of the closet today and know that it will still look contemporary and feel fabulous,” says Rosemary. “That to me is success.”
The Daronne look naturally evolved over the decades in shape and form. As lifestyles relaxed, so did our approach to fashion. Designer Rosemary Williams recognised women still deserved to feel comfortable yet didn’t have to compromise ‘comfort’ for style. In 2016, adapting to the more casual times we now live in, she created Daronne Naturelle.
STYLE & INSPIRATION
Rosemary believes that style is all about personality, attitude and sense of humour.
She’s drawn to the sass and wit of Iris Apfel, the strength and androgynous lines of Katherine Hepburn and the simple elegance of Audrey Hepburn, while admiring the mastery of Giorgio Armani’s cut and drape.
Uncompromising on quality, committed to natural fibres and local production, innovative in cut and construction, we hope you enjoy shopping and wearing our Daronne Naturelle range.